Service · custom features · scoped per project
When no app does it, I build it — for your store only.
You’ve tried the App Store and everything is 80% right. Custom features close that last 20%: private apps, admin scripts, storefront behavior, internal tools — built against your store’s actual workflow, not a thousand stores’ average.
Scope-based proposal before any work starts.
What falls in this lane
Private builds, not App Store products
“Custom app” here means software for one merchant: yours. Admin-API scripts that automate the task you do by hand every Sunday. Storefront features your theme and apps can’t express. Internal tools that show your team exactly what they need. It runs on your store, it’s shaped by your workflow, and you’re not sharing a roadmap with anyone.
What it’s not: apps built for App Store resale. Big builds and full redesigns, on the other hand, are absolutely on the table — they’re scoped as their own project with their own proposal, so the scope stays honest from day one.
Smaller custom features that live entirely in the theme — a clever section, a behavior change — are usually theme work instead. Lighter lane, same guarantee; the first chat sorts out which one you’re in.
Start smaller, maybe
Two common tasks that often scratch the itch
- Custom Theme Section Build est. 1–2 business days One editable, responsive section built to your reference — no app dependency.
- Announcement Bar / Promo Banner est. 1 business day A small custom build, scoped and proposed like everything else.
If your feature is genuinely bigger than these, it’s a proposal — and proposals here are specific enough to be guaranteed against.
How a multi-week build stays visible
The risk with custom work isn’t usually the code — it’s the silence. Here you get constant updates and progress reports on a project timeline you can open anytime, so you always know what happened and what’s next. The proposal says exactly what you’ll get; the guarantee — delivered as proposed, or made right — hangs off that sentence.
The safety protocol still applies end to end: storefront changes happen on an unpublished theme copy, you preview and approve before anything goes live, publishing is scheduled by agreement with you, the handover note covers what changed and how to undo it, and my access is removed when we’re done.
Describe the feature in plain English. I’ll figure out what actually needs to change, do it safely on a copy of your store first, show you before anything goes live, and fix it free if it breaks.
- Delivered as proposed, or made right. If work misses the proposal, I fix it free — and refund anything I can't make match.
- 30-day warranty. Defects in my delivered work, fixed free.
- One clear proposal. The price is based on project scope and agreed before work starts.
- Your live store stays untouched. All work on an unpublished theme copy — you preview and approve before anything goes live.
Not sure it fits? Ask in chat — I’ll tell you straight if it’s not a fit.